Covered California Certified Enroller Practice Exam

What should you explain to the consumer about their PII during the application process?

1. It will be sold to third parties for marketing purposes

2. It will be used to determine eligibility for health insurance coverage

3. It will be securely stored indefinitely

4. It will be used to create a user profile

The correct answer is: It will be used to determine eligibility for health insurance coverage

During the application process, it's essential to communicate to the consumer that their personally identifiable information (PII) will be used to determine eligibility for health insurance coverage. This means that the data provided will be assessed to evaluate whether the individual qualifies for certain plans or financial assistance under the Affordable Care Act. This understanding is crucial for consumers as it reassures them that their information is being handled with the objective of providing access to health coverage, which is the primary goal of the enrollment process. It highlights the importance of their information in facilitating eligibility checks for the various health insurance options available through Covered California. Other options, while they may reflect certain concerns regarding data privacy or usability, do not accurately depict the principal purpose of collecting the PII during the enrollment process. Selling data to third parties or storing it indefinitely would raise significant privacy issues, which are not aligned with the principles of confidentiality and ethical data handling that certified enrollers must uphold. Additionally, creating a user profile, while it may occur, is not a primary focus compared to determining eligibility for coverage.